Corporate Cartoonist – Martina Zeitler
What is Corporate Cartooning?
Corporate cartooning covers all areas of business that can benefit from the use of visual drawings
This predominantly includes: sketch note recordings for strategic and product development workshops, creation of storyboards to aid learning, and even business art to inspire employees and enhance the working environment.
Corporate cartooning offers two elements that differentiate it from similar roles such as business illustrators and graphic facilitators. Cartoons typically use the power of metaphors. This is a very useful trick to help explain complex concepts or provide an alternate insight into problems to stimulate new thinking.
Also, cartoons by their very nature are inherently humorous and hence readily engage people across all levels of the business.  But it’s not necessarily all fun, a cartoon can offer an ice breaker to start a difficult discussion, by subtly and indirectly saying what people are thinking but are not willing to articulate.